Effectively using Facebook within a business can open up opportunities for growth and recognition for the company inexpensively (Narayanan et al., 2012). The following five tips were constructed by Facebook as an introductory tool for engaging with your audience.
- Use link posts to drive people to your website
When businesses connect with customers through Facebook they allow online sales to grow.
Dissh has appropriately provided its audience with a call-to-action through this post by posting a photo of new stock and then providing them with a link to buy it online.
- Use engaging copy, images and videos
Many food bloggers use Facebook as a tool to intrigue there audience and provide them with recipes, café/restaurant information and a short description of the taste of their food. This is also seen by businesses themselves.
Take BSKT for example. They use engaging images and hashtags to entice their audience.
- Create a two-way conversation
Businesses can creat two-way conversation by allowing their audience to share their thoughts or feedback on their products or services. This research tool can allow the communications professionals to gather information about public opinion and use it to build customer loyalty. Additionally, competitions can draw more ‘likers’ onto their page.
Jetstar recently launched a competiton that encouraged customers to take a #photoflashback using Jetstar Flight Vouchers as prizes.
- Share exclusive discounts and promotions
Effective use of Facebook marketing can allow company sales to rise online. It is recommended that a call to action is used to drive viewers to go onto the business website.
Country Road often uses Facebook to tell loyal cardholders of flash sales discounts.
- Provide access to exclusive information
Having a strong online presence can benefit many journalists. Providing ‘likers’ with exclusive updates on news will encourage more people to ‘share’ information and as a result the page will receive more ‘likers’ who are interested in constantly updated information.
Take Nine Gold Coast News for example.
Facebook. (2014). 10 Tips to Creating Page Posts. Retrieved June 8, 2014 from, https://www.facebook.com/business/a/online-sales/page-post-tips
Narayanan, M., Asur, S., Nair, A., Rao, S., Kaushik, A., Mehta, D., Malhotra, A. (2012). Social Media and Business. Vikalpa: The Journal for Decision Makers, 37 (4), 69-111. Retrieved from http://web.b.ebscohost.com.ezproxy.bond.edu.au/ehost/detail?vid=9&sid=61226904-2415-4d1b-90a4-4d2229e19907%40sessionmgr114&hid=121&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=bth&AN=84616525