Facebook’s Five Top Tips For Engaging Your Audience

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Effectively using Facebook within a business can open up opportunities for growth and recognition for the company inexpensively (Narayanan et al., 2012). The following five tips were constructed by Facebook as an introductory tool for engaging with your audience.

  1. Use link posts to drive people to your website

When businesses connect with customers through Facebook they allow online sales to grow.

Dissh has appropriately provided its audience with a call-to-action through this post by posting a photo of new stock and then providing them with a link to buy it online.

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  1. Use engaging copy, images and videos

Many food bloggers use Facebook as a tool to intrigue there audience and provide them with recipes, café/restaurant information and a short description of the taste of their food. This is also seen by businesses themselves.

Take BSKT for example. They use engaging images and hashtags to entice their audience.

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  1. Create a two-way conversation

Businesses can creat two-way conversation by allowing their audience to share their thoughts or feedback on their products or services. This research tool can allow the communications professionals to gather information about public opinion and use it to build customer loyalty. Additionally, competitions can draw more ‘likers’ onto their page.

Jetstar recently launched a competiton that encouraged customers to take a #photoflashback using Jetstar Flight Vouchers as prizes.

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  1. Share exclusive discounts and promotions

Effective use of Facebook marketing can allow company sales to rise online. It is recommended that a call to action is used to drive viewers to go onto the business website.

Country Road often uses Facebook to tell loyal cardholders of flash sales discounts.

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  1. Provide access to exclusive information

Having a strong online presence can benefit many journalists. Providing ‘likers’ with exclusive updates on news will encourage more people to ‘share’ information and as a result the page will receive more ‘likers’ who are interested in constantly updated information.

Take Nine Gold Coast News for example.

 

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Reference list:

Facebook. (2014). 10 Tips to Creating Page Posts. Retrieved June 8, 2014 from, https://www.facebook.com/business/a/online-sales/page-post-tips

Narayanan, M., Asur, S., Nair, A., Rao, S., Kaushik, A., Mehta, D., Malhotra, A. (2012). Social Media and Business. Vikalpa: The Journal for Decision Makers, 37 (4), 69-111. Retrieved from http://web.b.ebscohost.com.ezproxy.bond.edu.au/ehost/detail?vid=9&sid=61226904-2415-4d1b-90a4-4d2229e19907%40sessionmgr114&hid=121&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=bth&AN=84616525

Wikipedia is so speedy-ya!

I don’t know about you but I definitely use Wikipedia a lot to help me find information quickly. Whether I need the One Tree Hill episode synopsis or the history of the atomic bombings on Hiroshima and Nagasaki, Wikipedia is the place to go.

However, this quick search option has a major flaw. The identities of contributors, editors and administrators are unknown which jeopardises the validity of the information presented (Santana & Wood 2009).

We always hear our lecturers, teachers and tutors repetitively tell us that using information from Wikipedia as a reference for an assignment is a bad idea and this is the reason why.

Anonymity opens the door for Wikipedia vandalism.

Wikipedia vandalism is the act of adding, removing or changing the content on Wikipedia in an attempt to compromise the free encyclopaedia’s integrity (Shachaf & Hara 2010).

Take Lady Gaga’s Wikipedia profile for example:

 

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Sorry anonymous Wikipedia author, Lady Gaga is not Madonna’s new alias and I’m pretty sure she was not the first performer to combine sex appeal with music….have you met Ricky Martin?

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Yes, Wikipedia is a great source of quick, background information but users need to consciously avoid using its content without an academic source to confirm it.

 

References:

 Santana. A.,Wood. D. (2009). Transparency and social responsibility issues for Wikipedia. Ethics & Information Technology, 11 (2), 133-144. doi: 10.1007/s10676-009-9193-y

Shachaf.P., Hara. N. (2010). Beyond vandalism: Wikipedia trolls. Journal of Information Science. 36 (3), 357-370. doi: 10.11177/0165551510365390

 

The ‘B’ word

I want to establish something about blogs before you begin reading this post…

Not all blogs are full of deep thought or have been written by someone listening to an Evanescence song.

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Yes, previously this is what I thought the blog world was full of. However, in the past few months I have discovered that blog sites like Tumblr (full of teenage “misfits”) are a bad example of blogging.

In fact, studies have shown that blogging “enhances the frequency and intensity of knowledge conceptualization, fosters reflective learning and knowledge generation through social interaction” (Sun 2010).

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But I don’t feel like reposting many seductive photos of girls with tattoos and bright red hair is very educational or reflective. So where does this education through blogging take place?

Well, let me introduce to you, Tiffany!

 

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She is a mother, a fantastic cookbook author and savy food blogger of which has taught me (nearly) everything I need to know about affordable #cleaneating through her blog; The Gracious Pantry.

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She allows her readers inside her life as a #cleaneating Mum and frequently engages with others through conversations on Facebook, Pinterest and Twitter, often posting photos of her unbelievably good looking, healthy food.

 

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Blogs like hers don’t seem like blogs, they seem like websites that are conversational, but I guess essentially that’s what Blogs are; a conversation or a means of social interaction. Anyways, for now…join me in drawling over these foods she has created.

 

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References: 

Sun, Y.C. (2010). Developing reflective cyber communities in the blogosphere: a case study in Taiwan higher education. Teaching in Higher Education, 15 (4), 369-381. doi: 10.1080/13562510903556075