Making a Popular Concept Your Own

I recently worked with a team of juniors to provide a recommendation paper for our client, The GC Strip.

We decided to draw our inspiration from social media accounts such as The Bali Bible and Humans of New York. My team wanted to recommend that The GC Strip forms social media communities for each suburb (or in their term ‘hood’) and within this, promote different restaurants, café’s, events, local heroes and so on.

The first video was made to be an example for what The GC Strip could do to promote these different topics within Burleigh Heads. The video ‘Burleigh Hill’ included the use of the #TheBurleighHood- check it out below.

  

The main reason I am writing about this task is that I wanted to know what other idea’s people have unintentionally gone viral and are now used within marketing.

We see @Muradosmann and @YourLeo travelling the world, Chloe Morello using social media to tutor girls on makeup and skincare and PewDiePie endorsing video games and all of these people are getting paid because of the amount of followers they have gained through their social media accounts.

So, what other trends have you seen go viral and as a result you’ve seen people getting paid for…

Malaysia Airlines’ use of social media

 

Malaysia Airlines MH17 crash siteSocial media has played a large role in the recent news that Malaysia Airlines flight MH17 was shot down over eastern Ukraine on July 18 2014.

This devastating news brought to our attention that 298 people were killed (including 27 Australians) on their flight from Amsterdam to Malaysia.

Malaysia Airlines was previously ridiculed for their ineffective crisis communication when flight MH370 went missing but has significantly improved in the passed week in response to flight MH17.

Even though Malaysia Airlines responded through social media and their dark website immediately this added to the already prevalent crisis of Malaysia Airlines missing flight MH370 from March 2014. 

I have been closely following the airlines Facebook and Twitter for updates as they link to other sources and media statements. 

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Their Facebook account encourages publics to follow their Twitter account for updates

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Their first Tweet which is Pinned (stays at the top of their Twitter page)

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When you go onto the Malaysia Airlines website this appears at the top of the page

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Again, the company has ensured that the same message is consistent on all social media platforms

My heart goes out to all of those families and friends who have lost a loved one on both Malaysia Airlines flights MH17 and MH370.

Facebook Got Me Fired!

 No, I didn’t get fired because of Facebook, but many people have been.

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13 crew from Virgin Atlantic cabin crew were fired in 2008 after they posted messages on Facebook naming passengers as “chavs” and claiming that the aeroplanes were full of cockroaches.

Virgin Atlantic released a statement saying that the 13 members who participated in this online conversation would be leaving the company after failing to adhere to the companies social media policy….Ooops

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Similarly, two Dominos employees in the United States were fired after posting a video on YouTube of them doing disgusting things to the food they were preparing.

Michael and Kristy, left, and an example of their antics, right.

This video turned into an international crisis for Dominos and after firing the employees and releasing a public apology the franchise store still had to close from the lack of business.

Lesson learned: Don’t post inappropriate jokes on social media…duh!!

Is your company LinkedIn?

Ahh, the wonderful world of LinkedIn.

When I first joined LinkedIn I was invited by my social media friends and email contacts to ‘join their network’ but wasn’t 100% what this meant. As I viewed my friends’ profiles I started to feel intimidated at what I was reading.

This experience, that connection and so on.

So here we go, how LinkedIn can be used by a businesses…

Businesses use social media platforms such as Facebook, Instagram and Twitter to build their personal brand by connecting with others. (Noella, 2009). Similarly, businesses can use LinkedIn to promote their company and further create brand awareness.

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Take Lorna Jane for example. They have a company page on LinkedIn and use it to share updates, company information and job opportunities. In addition, they are connected to 317 employees on LinkedIn, which wouldn’t usually happen on Facebook, Twitter or Instagram.

This is a job description posted on LinkedIn by our very own, Bond University.

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Additionally, recruiters can search for LinkedIn users who apprpriately fit the positions they are advertising by searching key words or by joining industry and skill-based LinkedIn Groups and following their discussions.

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References:

Noella, Lyne. (2009) Tips to Raise Your Business Visibility Through Social Networks. Financial Executive, 25 (9), 17-17. Retrieved from http://web.b.ebscohost.com.ezproxy.bond.edu.au/ehost/detail?sid=e3f275aa-39cd-4e7e-a2b5-a82177385676%40sessionmgr111&vid=8&hid=118&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=heh&AN=45175018

Pictures for business? How Pinterest-ing…

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Funnily enough, it was my Mum that taught me about Pinterest. She’s an Interior Decorator and uses Pinterest to search for products as well as to post pictures from creative styling sessions.

When I found out that she had been purchasing products through websites she found on Pinterest, I made an account and started pinning pictures and adding them to my boards…I was amazed at the amount of followers I had received just by repining random pictures. 

Pinterest has over $70 million users with women dominating 80% of accounts (Smith, 2014). If businesses are wanting to target the female demographic then Pinterest is an effective social media platform that will achieve this.

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Forbes (2014) has published an article aiming to assist businesses in growing their business through Pinterest…..how Pinterest-ing (#pun). These are the top five:

  1. Follow Others- find users in your field by searching relevant keywords, this is a good way to show that your company cares and is an effective way of building a following of quality users.
  2. Comment on Popular Pins– participating in two-way conversation is what social media is all about…make your company known in your Pinterest community by asking questions on pictures posted.
  3. Repin Others- Repinning others content carries more power than a ‘like’, it is shared to your followers and includes a link back to the original source. This is a good way to share content that is relevant to your followers.
  4. Mention Others- Occasionally mentioning another Pinterest user generates interest and respect within the Pinterest community. Ensure you are ‘shouting out’ those who pin posts relevant to your business.
  5. Share….A Lot- Posting original, high quality images frequently will get your business notices and will increase your number of followers as a result.

Additionally, linking the companies’ Pinterest with other social media accounts will increase the number of active followers.  These are some Pinterest business accounts worth checking out for inspiration: 

Southwest Airlines

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Etsy

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Style Me Pretty 

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References:

Forbes. (2014). Grow your business with Pinterest. Retrieved June 28, 2014 from http://www.forbes.com/sites/johnrampton/2014/06/23/grow-your-business-with-pinterest/

Smith, C. (2014). The Numbers: 94 amazing Pinterest statistics. Retrieved June 28, 2014 from http://expandedramblings.com/index.php/pinterest-stats/#.U6_joY2SwVk

Tweet Tweet Tweeter

Image Twitter is an easy-to-use social media platform for companies, celebrities and civilians to update their followers on what’s happening, quickly.

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However, it was not so easy for Ellen DeGeneres at the 2014 Oscars when she didn’t realise that Twitter identifies the device you are tweeting off. She learnt this lesson after she uploaded a photo of herself and Channing Tatum at the 2014 Oscars via her iPhone. This was a mistake because the awards show was sponsored by Samsung (Sullivan, 2014).

The most followed Twitter account belongs to Katy Perry who has over 53 million followers. She uses her large following to communicate news about her music, tours as well as tweeting general updates about her day-to-day life.

In addition, Twitter has been a valuable communication platform for a range of crises.

During the Queensland floods in 2012 the #qldfloods hashtag was used in more than 35, 000 tweets within six days (ABC).

Now, find the item that doesn’t quite fit in…

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References:

Liddy, M. (2013, April 26). How Twitter covered the Queensland floods. ABC News. Retrieved http://www.abc.net.au/news/2012-01-11/how-twitter-covered-the-queensland-floods/3767166

Sullivan, D. (2014). Ellen was on stage at Oscars with Samsung, Backstage with iPhone. Retrieved from http://marketingland.com/ellen-oscars-samsung-iphone-75651

Twitter Top 100 Most Followers. (2014) Retrieved June 22, 2014, from http://twittercounter.com/pages/100

Using YouTube To Land Your Dream Job

I am always impressed when I see people using technology to change “the way it has always been” and lately, the use of YouTube to apply for a job has caught my attention.

A ‘YouTubeume’ is a video resume that allows an applicant to sum up their resume and sell their skills and qualifications (Penfold, 2012).

Not only is a YouTubeume an opportunity to amaze the potential employer, but it also provides you with the means to show your personality and your ability (or the lack thereof) to communicate within a 1-3 minute video.

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Applying for a job with a YouTubeume will stand out to employers who are sorting through a pile of paper applications and will most likely land you an interview.

Image I recently created a YouTube video for an assignment where I was applying for a job at Lorna Jane. I embedded the video on my website (which was the resume) and the video was essentially the cover letter.

My only concern is that the novelty and excitement that YouTubeme’s bring will fade as more people use it as a tool for applying for jobs.

 References: 

Penfold, D. (2012). The Social Resume: ‘Twesumes’ and More. Meetings & Conventions, 47 (12), 26-26. Retrieved from http://web.b.ebscohost.com.ezproxy.bond.edu.au/ehost/detail?sid=61226904-2415-4d1b-90a4-4d2229e19907%40sessionmgr114&vid=7&hid=121&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=bth&AN=85214284