Malaysia Airlines’ use of social media

 

Malaysia Airlines MH17 crash siteSocial media has played a large role in the recent news that Malaysia Airlines flight MH17 was shot down over eastern Ukraine on July 18 2014.

This devastating news brought to our attention that 298 people were killed (including 27 Australians) on their flight from Amsterdam to Malaysia.

Malaysia Airlines was previously ridiculed for their ineffective crisis communication when flight MH370 went missing but has significantly improved in the passed week in response to flight MH17.

Even though Malaysia Airlines responded through social media and their dark website immediately this added to the already prevalent crisis of Malaysia Airlines missing flight MH370 from March 2014. 

I have been closely following the airlines Facebook and Twitter for updates as they link to other sources and media statements. 

Screen Shot 2014-07-22 at 11.30.06 AM

Their Facebook account encourages publics to follow their Twitter account for updates

Screen Shot 2014-07-22 at 11.30.32 AM

Their first Tweet which is Pinned (stays at the top of their Twitter page)

Screen Shot 2014-07-22 at 11.19.19 AM

When you go onto the Malaysia Airlines website this appears at the top of the page

Screen Shot 2014-07-22 at 11.29.30 AM

Again, the company has ensured that the same message is consistent on all social media platforms

My heart goes out to all of those families and friends who have lost a loved one on both Malaysia Airlines flights MH17 and MH370.

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