Is your company LinkedIn?

Ahh, the wonderful world of LinkedIn.

When I first joined LinkedIn I was invited by my social media friends and email contacts to ‘join their network’ but wasn’t 100% what this meant. As I viewed my friends’ profiles I started to feel intimidated at what I was reading.

This experience, that connection and so on.

So here we go, how LinkedIn can be used by a businesses…

Businesses use social media platforms such as Facebook, Instagram and Twitter to build their personal brand by connecting with others. (Noella, 2009). Similarly, businesses can use LinkedIn to promote their company and further create brand awareness.


Take Lorna Jane for example. They have a company page on LinkedIn and use it to share updates, company information and job opportunities. In addition, they are connected to 317 employees on LinkedIn, which wouldn’t usually happen on Facebook, Twitter or Instagram.

This is a job description posted on LinkedIn by our very own, Bond University.

Screen Shot 2014-07-15 at 2.19.13 PM

Additionally, recruiters can search for LinkedIn users who apprpriately fit the positions they are advertising by searching key words or by joining industry and skill-based LinkedIn Groups and following their discussions.



Noella, Lyne. (2009) Tips to Raise Your Business Visibility Through Social Networks. Financial Executive, 25 (9), 17-17. Retrieved from


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