Malaysia Airlines’ use of social media

 

Malaysia Airlines MH17 crash siteSocial media has played a large role in the recent news that Malaysia Airlines flight MH17 was shot down over eastern Ukraine on July 18 2014.

This devastating news brought to our attention that 298 people were killed (including 27 Australians) on their flight from Amsterdam to Malaysia.

Malaysia Airlines was previously ridiculed for their ineffective crisis communication when flight MH370 went missing but has significantly improved in the passed week in response to flight MH17.

Even though Malaysia Airlines responded through social media and their dark website immediately this added to the already prevalent crisis of Malaysia Airlines missing flight MH370 from March 2014. 

I have been closely following the airlines Facebook and Twitter for updates as they link to other sources and media statements. 

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Their Facebook account encourages publics to follow their Twitter account for updates

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Their first Tweet which is Pinned (stays at the top of their Twitter page)

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When you go onto the Malaysia Airlines website this appears at the top of the page

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Again, the company has ensured that the same message is consistent on all social media platforms

My heart goes out to all of those families and friends who have lost a loved one on both Malaysia Airlines flights MH17 and MH370.

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Facebook Got Me Fired!

 No, I didn’t get fired because of Facebook, but many people have been.

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13 crew from Virgin Atlantic cabin crew were fired in 2008 after they posted messages on Facebook naming passengers as “chavs” and claiming that the aeroplanes were full of cockroaches.

Virgin Atlantic released a statement saying that the 13 members who participated in this online conversation would be leaving the company after failing to adhere to the companies social media policy….Ooops

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Similarly, two Dominos employees in the United States were fired after posting a video on YouTube of them doing disgusting things to the food they were preparing.

Michael and Kristy, left, and an example of their antics, right.

This video turned into an international crisis for Dominos and after firing the employees and releasing a public apology the franchise store still had to close from the lack of business.

Lesson learned: Don’t post inappropriate jokes on social media…duh!!

Is your company LinkedIn?

Ahh, the wonderful world of LinkedIn.

When I first joined LinkedIn I was invited by my social media friends and email contacts to ‘join their network’ but wasn’t 100% what this meant. As I viewed my friends’ profiles I started to feel intimidated at what I was reading.

This experience, that connection and so on.

So here we go, how LinkedIn can be used by a businesses…

Businesses use social media platforms such as Facebook, Instagram and Twitter to build their personal brand by connecting with others. (Noella, 2009). Similarly, businesses can use LinkedIn to promote their company and further create brand awareness.

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Take Lorna Jane for example. They have a company page on LinkedIn and use it to share updates, company information and job opportunities. In addition, they are connected to 317 employees on LinkedIn, which wouldn’t usually happen on Facebook, Twitter or Instagram.

This is a job description posted on LinkedIn by our very own, Bond University.

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Additionally, recruiters can search for LinkedIn users who apprpriately fit the positions they are advertising by searching key words or by joining industry and skill-based LinkedIn Groups and following their discussions.

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References:

Noella, Lyne. (2009) Tips to Raise Your Business Visibility Through Social Networks. Financial Executive, 25 (9), 17-17. Retrieved from http://web.b.ebscohost.com.ezproxy.bond.edu.au/ehost/detail?sid=e3f275aa-39cd-4e7e-a2b5-a82177385676%40sessionmgr111&vid=8&hid=118&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=heh&AN=45175018