Twitter is an easy-to-use social media platform for companies, celebrities and civilians to update their followers on what’s happening, quickly.
However, it was not so easy for Ellen DeGeneres at the 2014 Oscars when she didn’t realise that Twitter identifies the device you are tweeting off. She learnt this lesson after she uploaded a photo of herself and Channing Tatum at the 2014 Oscars via her iPhone. This was a mistake because the awards show was sponsored by Samsung (Sullivan, 2014).
The most followed Twitter account belongs to Katy Perry who has over 53 million followers. She uses her large following to communicate news about her music, tours as well as tweeting general updates about her day-to-day life.
In addition, Twitter has been a valuable communication platform for a range of crises.
During the Queensland floods in 2012 the #qldfloods hashtag was used in more than 35, 000 tweets within six days (ABC).
Now, find the item that doesn’t quite fit in…
References:
Liddy, M. (2013, April 26). How Twitter covered the Queensland floods. ABC News. Retrieved http://www.abc.net.au/news/2012-01-11/how-twitter-covered-the-queensland-floods/3767166
Sullivan, D. (2014). Ellen was on stage at Oscars with Samsung, Backstage with iPhone. Retrieved from http://marketingland.com/ellen-oscars-samsung-iphone-75651
Twitter Top 100 Most Followers. (2014) Retrieved June 22, 2014, from http://twittercounter.com/pages/100
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