Pictures for business? How Pinterest-ing…

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Funnily enough, it was my Mum that taught me about Pinterest. She’s an Interior Decorator and uses Pinterest to search for products as well as to post pictures from creative styling sessions.

When I found out that she had been purchasing products through websites she found on Pinterest, I made an account and started pinning pictures and adding them to my boards…I was amazed at the amount of followers I had received just by repining random pictures. 

Pinterest has over $70 million users with women dominating 80% of accounts (Smith, 2014). If businesses are wanting to target the female demographic then Pinterest is an effective social media platform that will achieve this.

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Forbes (2014) has published an article aiming to assist businesses in growing their business through Pinterest…..how Pinterest-ing (#pun). These are the top five:

  1. Follow Others- find users in your field by searching relevant keywords, this is a good way to show that your company cares and is an effective way of building a following of quality users.
  2. Comment on Popular Pins– participating in two-way conversation is what social media is all about…make your company known in your Pinterest community by asking questions on pictures posted.
  3. Repin Others- Repinning others content carries more power than a ‘like’, it is shared to your followers and includes a link back to the original source. This is a good way to share content that is relevant to your followers.
  4. Mention Others- Occasionally mentioning another Pinterest user generates interest and respect within the Pinterest community. Ensure you are ‘shouting out’ those who pin posts relevant to your business.
  5. Share….A Lot- Posting original, high quality images frequently will get your business notices and will increase your number of followers as a result.

Additionally, linking the companies’ Pinterest with other social media accounts will increase the number of active followers.  These are some Pinterest business accounts worth checking out for inspiration: 

Southwest Airlines

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Etsy

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Style Me Pretty 

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References:

Forbes. (2014). Grow your business with Pinterest. Retrieved June 28, 2014 from http://www.forbes.com/sites/johnrampton/2014/06/23/grow-your-business-with-pinterest/

Smith, C. (2014). The Numbers: 94 amazing Pinterest statistics. Retrieved June 28, 2014 from http://expandedramblings.com/index.php/pinterest-stats/#.U6_joY2SwVk

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Tweet Tweet Tweeter

Image Twitter is an easy-to-use social media platform for companies, celebrities and civilians to update their followers on what’s happening, quickly.

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However, it was not so easy for Ellen DeGeneres at the 2014 Oscars when she didn’t realise that Twitter identifies the device you are tweeting off. She learnt this lesson after she uploaded a photo of herself and Channing Tatum at the 2014 Oscars via her iPhone. This was a mistake because the awards show was sponsored by Samsung (Sullivan, 2014).

The most followed Twitter account belongs to Katy Perry who has over 53 million followers. She uses her large following to communicate news about her music, tours as well as tweeting general updates about her day-to-day life.

In addition, Twitter has been a valuable communication platform for a range of crises.

During the Queensland floods in 2012 the #qldfloods hashtag was used in more than 35, 000 tweets within six days (ABC).

Now, find the item that doesn’t quite fit in…

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References:

Liddy, M. (2013, April 26). How Twitter covered the Queensland floods. ABC News. Retrieved http://www.abc.net.au/news/2012-01-11/how-twitter-covered-the-queensland-floods/3767166

Sullivan, D. (2014). Ellen was on stage at Oscars with Samsung, Backstage with iPhone. Retrieved from http://marketingland.com/ellen-oscars-samsung-iphone-75651

Twitter Top 100 Most Followers. (2014) Retrieved June 22, 2014, from http://twittercounter.com/pages/100

Using YouTube To Land Your Dream Job

I am always impressed when I see people using technology to change “the way it has always been” and lately, the use of YouTube to apply for a job has caught my attention.

A ‘YouTubeume’ is a video resume that allows an applicant to sum up their resume and sell their skills and qualifications (Penfold, 2012).

Not only is a YouTubeume an opportunity to amaze the potential employer, but it also provides you with the means to show your personality and your ability (or the lack thereof) to communicate within a 1-3 minute video.

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Applying for a job with a YouTubeume will stand out to employers who are sorting through a pile of paper applications and will most likely land you an interview.

Image I recently created a YouTube video for an assignment where I was applying for a job at Lorna Jane. I embedded the video on my website (which was the resume) and the video was essentially the cover letter.

My only concern is that the novelty and excitement that YouTubeme’s bring will fade as more people use it as a tool for applying for jobs.

 References: 

Penfold, D. (2012). The Social Resume: ‘Twesumes’ and More. Meetings & Conventions, 47 (12), 26-26. Retrieved from http://web.b.ebscohost.com.ezproxy.bond.edu.au/ehost/detail?sid=61226904-2415-4d1b-90a4-4d2229e19907%40sessionmgr114&vid=7&hid=121&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=bth&AN=85214284 

Facebook’s Five Top Tips For Engaging Your Audience

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Effectively using Facebook within a business can open up opportunities for growth and recognition for the company inexpensively (Narayanan et al., 2012). The following five tips were constructed by Facebook as an introductory tool for engaging with your audience.

  1. Use link posts to drive people to your website

When businesses connect with customers through Facebook they allow online sales to grow.

Dissh has appropriately provided its audience with a call-to-action through this post by posting a photo of new stock and then providing them with a link to buy it online.

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  1. Use engaging copy, images and videos

Many food bloggers use Facebook as a tool to intrigue there audience and provide them with recipes, café/restaurant information and a short description of the taste of their food. This is also seen by businesses themselves.

Take BSKT for example. They use engaging images and hashtags to entice their audience.

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  1. Create a two-way conversation

Businesses can creat two-way conversation by allowing their audience to share their thoughts or feedback on their products or services. This research tool can allow the communications professionals to gather information about public opinion and use it to build customer loyalty. Additionally, competitions can draw more ‘likers’ onto their page.

Jetstar recently launched a competiton that encouraged customers to take a #photoflashback using Jetstar Flight Vouchers as prizes.

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  1. Share exclusive discounts and promotions

Effective use of Facebook marketing can allow company sales to rise online. It is recommended that a call to action is used to drive viewers to go onto the business website.

Country Road often uses Facebook to tell loyal cardholders of flash sales discounts.

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  1. Provide access to exclusive information

Having a strong online presence can benefit many journalists. Providing ‘likers’ with exclusive updates on news will encourage more people to ‘share’ information and as a result the page will receive more ‘likers’ who are interested in constantly updated information.

Take Nine Gold Coast News for example.

 

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Reference list:

Facebook. (2014). 10 Tips to Creating Page Posts. Retrieved June 8, 2014 from, https://www.facebook.com/business/a/online-sales/page-post-tips

Narayanan, M., Asur, S., Nair, A., Rao, S., Kaushik, A., Mehta, D., Malhotra, A. (2012). Social Media and Business. Vikalpa: The Journal for Decision Makers, 37 (4), 69-111. Retrieved from http://web.b.ebscohost.com.ezproxy.bond.edu.au/ehost/detail?vid=9&sid=61226904-2415-4d1b-90a4-4d2229e19907%40sessionmgr114&hid=121&bdata=JnNpdGU9ZWhvc3QtbGl2ZSZzY29wZT1zaXRl#db=bth&AN=84616525

Wikipedia is so speedy-ya!

I don’t know about you but I definitely use Wikipedia a lot to help me find information quickly. Whether I need the One Tree Hill episode synopsis or the history of the atomic bombings on Hiroshima and Nagasaki, Wikipedia is the place to go.

However, this quick search option has a major flaw. The identities of contributors, editors and administrators are unknown which jeopardises the validity of the information presented (Santana & Wood 2009).

We always hear our lecturers, teachers and tutors repetitively tell us that using information from Wikipedia as a reference for an assignment is a bad idea and this is the reason why.

Anonymity opens the door for Wikipedia vandalism.

Wikipedia vandalism is the act of adding, removing or changing the content on Wikipedia in an attempt to compromise the free encyclopaedia’s integrity (Shachaf & Hara 2010).

Take Lady Gaga’s Wikipedia profile for example:

 

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Sorry anonymous Wikipedia author, Lady Gaga is not Madonna’s new alias and I’m pretty sure she was not the first performer to combine sex appeal with music….have you met Ricky Martin?

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Yes, Wikipedia is a great source of quick, background information but users need to consciously avoid using its content without an academic source to confirm it.

 

References:

 Santana. A.,Wood. D. (2009). Transparency and social responsibility issues for Wikipedia. Ethics & Information Technology, 11 (2), 133-144. doi: 10.1007/s10676-009-9193-y

Shachaf.P., Hara. N. (2010). Beyond vandalism: Wikipedia trolls. Journal of Information Science. 36 (3), 357-370. doi: 10.11177/0165551510365390